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Often clients ask how marketing is different from branding. Essentially, marketing refers to the messages you express and the tools (TV, online, print, radio, etc) you use to deliver the idea of your brand. Marketing changes, just as your products/services change.
Marketing is directly and specifically geared towards your target audience, all the while supporting the core values of your brand. Marketing can be heartfelt, funny, or serious. It can be text, photos, charts, graphs, or whatever other information/media that supports your brand. What your marketing looks like is 100% dependent on what your brand essence is, and how it is to be expressed.
Over the years we have helped clients reach their target markets consistently with the message of who they are and what benefits they offer their audiences.