Appealing to your Brand audience


Docaitta Design has been the design company for Lang since 2013. Fun loving and a little irreverent, Lang’s brand voice is one of tongue-in-cheek inclusivity while at the same time conveying exclusivity through the types of frames they sell. Lang as a brand appeals to those who have an inclusive world view, but at the same time want to stand out from the crowd. Often the Lang logo is substituted for the glasses (we designed it in 2010 with that ability in mind).